Turn a personal goal into a clear weekly commitment. A named person checks your evidence, and an agreed financial penalty gives you a reason to follow through.
Choose your goal. Set your stakes. Be accountable.
Choose a clear weekly result, how you’ll prove it, and the amount you’ll put at stake.
Pay your programme fee. Your Commitment Controller reviews your proposal and agrees the details with you. You then pay your separate refundable deposit.
Submit evidence each week. If a missed commitment is confirmed after review, the agreed penalty is allocated from your deposit to your chosen charity.
Study or qualifications: Complete a practice paper, finish a course module or submit an assignment.
Work or personal goals: Finish a portfolio piece, complete an agreed project milestone or send a set number of applications.
Fitness or routines: Complete agreed exercise sessions, or follow a measurable weekly routine such as healthy eating.
Weight control: Achieve weekly weight loss targets to reduce or maintain weight (additional safety criteria apply).
Impulsive habits: Eliminate or control gambling or excessive spending behaviours with strict weekly budgets.
Addictions: Cut out alcohol or drug consumption, or stop smoking or vaping nicotine products (additional test purchases required).
MEAN IT is deliberately not coaching. We won’t choose your goal, sell you a transformation plan or pretend motivation lasts forever.
You decide what matters. We make that decision concrete—with objective evidence, a meaningful deposit and a named human being who knows exactly what you promised.
✓ One weekly goal and agreed evidence rules.
✓ A named accountability partner to hold you to account each week.
✓ All communication is through WhatsApp, keeping your commitment part of everyday life and building a direct connection with your named Controller - someone who knows your goal and follows up.
✓ Strict requirements for assessing goal completion - clear evidence standards, with a fair review process for genuine emergencies.
Your programme fee pays for the service. Your deposit backs your commitment. Pay the programme fee by card when you apply. After review, we’ll request a separate refundable deposit equal to one weekly penalty. Any balance remaining at the end of your programme is returned to you.
For people who want a defined goal and a real weekly decision
✓ Named Commitment Controller onboarding and approval chat
✓ Agreed weekly goal and evidence standard
✓ Routine reminders (automated) and weekly evidence review by your Controller
✓ Formal decision, exceptions and appeals process
4 weeks
$80
Weekly equivalent
$20/week
8 weeks
$120
Weekly equivalent
$15/week
12 weeks
$160
Weekly equivalent
$13.30/week
Core, plus one personal prompt from your Controller each active weekday
✓ Everything in Core
✓ One brief Controller-initiated prompt each active weekday
✓ Structured accountability, not coaching or live chat
✓ Cover Controller when your named Controller is unavailable
4 weeks
$160
Weekly equivalent
$40/week
8 weeks
$270
Weekly equivalent
$33.75/week
12 weeks
$320
Weekly equivalent
$26.60/week
Prices are the full programme fee. The penalty deposit is not a fee and is paid and held separately. There is no automatic renewal or automatic top-up.
Joe chooses Core Accountability and commits to three gym visits every week, proved by dated check-in records.
He selects a $30 weekly penalty and a charity.
By card - Core 4-week programme
$80
Later secure deposit link
$30
The service fee, deposit and any later top-up must be affordable.
Your Controller reviews your evidence before any missed commitment or penalty is confirmed.
The programme fee is paid by card; deposits are requested separately and held in a dedicated secure account.
Health, weight and exercise goals follow additional eligibility rules.
The practical details, from your first commitment to your final check-in.
MEAN IT puts a named person and a financial consequence behind a goal you choose. You agree a clear weekly commitment, submit evidence, and have it reviewed by your Commitment Controller. If a missed commitment is confirmed after review, your agreed penalty goes to your chosen charity.
MEAN IT is for adults who want stronger accountability for something they intend to do. You need to be comfortable with a clear weekly deadline, providing evidence and putting an affordable amount at stake.
You could complete a study task, finish a project milestone, attend exercise sessions, establish a routine or change a habit. The commitment needs to be realistic, measurable and supported by evidence. As long as it isn't illegal or harmful, you can commit to it. Your Controller reviews your proposal with you before your programme starts. Eligibility checks apply, with additional requirements for some goals.
You’ll have a named Commitment Controller who works for MEAN IT. They agree the details with you, review your weekly evidence and follow up on your commitment. They are someone you answer to, rather than another participant on the programme.
We use WhatsApp for your ongoing accountability conversations. It keeps your commitment in your everyday messages and builds a direct connection with the person checking your progress. Contact takes place during our working hours; this is not an instant-response or round-the-clock service.
Our Controllers are based in the UK, and will undertake reviews and start daily prompts Monday to Friday 0800 - 1600 UK time (GMT/BST).
Both include a named Controller, an agreed evidence standard and a weekly evidence review. Guided adds one brief personal prompt from your Controller each active weekday, giving you more regular contact between weekly reviews.
MEAN IT provides structured accountability. Your Controller helps agree a clear commitment and checks whether you have met it. Coaching, tuition, therapy and specialist health advice sit outside the service.
You and your Controller agree the evidence before your programme starts. Depending on your goal, this might be a completed piece of work, dated attendance records or another suitable record. The evidence must show that you met the actual commitment - for example a timer alone would not prove that a piece of work was completed.
You pay your programme fee by card when you apply. After human review, we send a separate secure link for a deposit equal to one weekly penalty. The programme fee pays for the accountability service; the deposit backs your commitment.
Any remaining deposit balance is returned to you at the end of your programme by bank transfer or PayPal. If no penalties have been deducted, your deposit is returned in full. The programme fee is separate.
Submitting the form and paying the fee does not start your programme. Your Controller first reviews your application and agrees your goal, evidence and weekly deadline with you. Once the required deposit is received and everything is confirmed, we issue your Activation Notice with your start details.
Your Controller reviews the evidence against your agreed commitment. If a missed week is confirmed, one agreed weekly penalty is allocated from your deposit to your chosen charity. You will then need to restore your deposit before the next week can begin. Top-ups are requested separately; there is no automatic charge.
Tell your Controller as soon as you can. Exceptions are considered under the programme’s agreed rules, and there is a process for challenging a decision. A penalty is confirmed after review, rather than being triggered automatically.
No. We earn our income from your programme fee and keep none of your penalty. Confirmed penalties are allocated to the charity you selected.
Your cancellation rights and any applicable statutory cooling-off period are explained in the terms before you commit. Programme fees are otherwise non-refundable, except where required by law or where MEAN IT cannot continue providing the service. Any remaining deposit is dealt with separately under the programme terms.
No. You choose a fixed programme length. There is no automatic renewal and no automatic deposit top-up.
